Reglocalize
Global Reach & Local Connection
Aligning with a nascent sense of discovery, we have an insatiable thirst for originality that global mainstream brands are often unable to quench. The proximity of space (geography) is driving our desire to look for local ‘flavors’ (near and far) that we can adopt as our own and that appeal to our sense of individuality. Local culture is driving global culture, and technology is the conduit that helps facilitate this natural exchange and influence of cultural sharing.
How Digital Media is Impacting Lifestyle and Culture
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Nollywood is Nigeria’s own Hollywood
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African movies manage special effects on a budget
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Uganda’s own Tarantino
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Indian Bollywood remakes of Hollywood movies e.g. Mrs Doubtfire, Reservoir Dogs
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Some Trends from Our Study
The Ripple Effect
The Resounding Strength And Power Of Brand Solutions Customized Locally, Local Brands, Sub-cultures And Minority Communities
57%
Often find that local brands/products are more authentic
G14 Over-Index:
Mexico (126), India (125)
69%
Enjoy consuming content/products from other countries
#1
The USA is the most influential country worldwide across interests
MC-10
Multicultural audiences have a significant influence on American Culture’s top 10 passion areas
(i.e., Cosmetics/Make-Up, Food, Fashion, Health & Well-being, Movies, Music, Personal Care, Retail and Restaurants and Travel)
