Recreate
Mixing Up To Disrupt
We are at a time in our lives where technology has given us access to not only things, but also family, friends, new products and various cultures around the world. As such, we are creating opportunities, lifestyles and choosing elements of cultures/traditions that we like, in order to reimagine what we want to be. We are more curious than ever before and practice the art of splicing, twisting, tearing down and putting it all back together into new products. This is life re-imagined.
Sweden: in this high-fashion shopping mall, every product on sale is second-hand or upcycled, nothing is new
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Young people in China are reviving old clothing, and maybe nationalism too
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Top Trends from Our Study
Disruptive Creativity
Consumers Are Leaning On New Brands That Embrace Their New-ish Multifaceted Nature
65%
Interested in trying companies that reflect a new way of doing things
61%
Personal style includes elements from different eras / cultures / traditions
Identity Blurring
Our Identities Are Complex And Multifaceted, And Are Forged From The Choices We Make
9.3
Factors Are Very Important In Defining The Average Person’s Identity
9.7
Factors for Ages
25 – 34
9.0
